Data Analysis and Visualizations
Consulting and Business Work
Aligning Marketing on a Standardized Metrics Process
This work involved standardizing a metrics reporting process along a large marketing department. In this, the goal in mind was to ladder marketing efforts up to the broader business goals. With the department lacking data and analytics maturity, I began the difficult task of building a process for them. Click the picture to learn more.
Building the Framework for Structured and Custom-Made Salesforce Training
This work involved developing the framework to train the sales field on the proper usage of Salesforce. The goal in mind was twofold: make the process simple with standard work and ensure we have complete and correct data from Salesforce. Click the logo to learn more.